This Week’s Signal

The market widened through execution capacity, not a classic software hiring surge.

What Changed

The important shift this week was structural, not just volumetric.

The past 2 weeks added 22 roles and 4 companies, but the more useful read is where that growth sat. CGI Inc. entered with 9 St. John's roles, Verafin Nasdaq Canada Inc. reloaded to 9, and Avalon Holographics rebounded to 11 active roles. Smaller boards like Ground Control, SiftMed, TownSuite Municipal Software, and Data Farms still widened the edge around them.

Key moves:

  • CGI Inc. entered with 9 St. John's roles

  • Verafin Nasdaq Canada Inc. moved from 4 live roles to 9

  • Avalon Holographics moved from 6 roles in the last issue to 11

  • Operations rose from 14 roles to 26, the biggest function-level jump this cycle

  • HeyOrca Inc., NDITIVE, Pingram.io, and one Verlo Finance role fell out of the cleaned include set

This was a broader market with thinner boards, not a single-company hiring wave.

Weekly View: Under the Surface

After a short, one-week break to bring the best, most up-to-date information to our readers, the Undercurrent is back. What we saw over the last two weeks is that a lot can happen, and just like technology itself, things change rapidly.

The hiring landscape widened. Just two weeks ago, we saw 90 roles across 21 companies; today, that number increased to 112 roles across 25 orgs. We’re seeing some critical roles, with Genesis looking for a Builder in Residence for the first time ever, while CGI, a new company to Newfoundland & Labrador, is growing their downtown St. John’s HQ team. Keep an eye out for those roles, among many other new additions in the mix.

Some more data: the top four companies hiring saw their share ease from 50% to 46%, while the average number of available roles per company fell from 3.0 to 2.0. The Hiring Index rose from 142.0 to 161,0, and the Expansion Rate moved from 18% to 22%. This week, tech companies are in search of more operations roles, with that category seeing the biggest jump. Still, roles across all functional areas are in demand, including finance, engineering, marketing, sales, legal, and more. 

Company Insights

  • Spellbook still leads with 18 live roles, but its share eased as the rest of the market widened.

  • Avalon Holographics rebounded to 11 active roles and rejoined the upper cluster.

  • Kraken Robotics held at 14, while CoLab Software held at 8, keeping the legacy center intact.

  • CGI Inc. entered with 9 St. John's roles and immediately changed the local market structure.

  • Verafin Nasdaq Canada Inc. reloaded to 9 St. John's roles, adding a second institutional board at scale.

  • Virtual Marine Inc. widened to 6 roles across engineering, project, simulation, training, and sales.

  • Ground Control, SiftMed, TownSuite Municipal Software, Genesis and Data Farms all turned smaller boards into real-life signals rather than one-off listings.

  • Vish Limited eased to 5, while Vision33 Inc. settled at 3.

Selected Roles

A snapshot of current demand:

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Function Mix

Function

Current Roles

Prior Roles

Delta

Engineering

34

29

+5

Sales

15

16

-1

Operations

27

14

+13

Product & Design

10

6

+4

Marketing

7

7

0

Finance

5

6

-1

People & Legal

5

3

+2

Customer Success

9

9

0

The market got broader because execution-heavy functions expanded faster than the headline software center.

The biggest move was operational: project, analyst, QA, implementation, and delivery work added more net roles than any other function bucket, even after Avalon’s multi-function rebound.

Engineering still leads the market at 34 roles, but the mix now reads as broader operating demand rather than a pure build-side spike.

Layer Breakdown

Layer

Change from Last Week

Market Concentation

Core (Eng/Sales/Product)

+8

53%

Execution (Ops, Marketing, Finance)

+12

35%

Support

+2

12%

Execution drove the biggest gain, even though Core still holds the largest share of the market.

That is why this week reads as widening through operating capacity rather than a classic software hiring spike.

The Undercurrent (Why This Matters)

Execution did most of the widening.

Operations, project, QA, IT, implementation, and analysis roles pushed the execution layer up, while Avalon also widened through co-op, finance, marketing, and commercial roles.

That matters because it suggests companies are staffing around delivery, customer work, and internal systems, not just adding builders. The market is broader, but average board depth is still light.

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See all 112 roles

Full Roles List

Avalon Holographics

Big Land Networks Ltd

Bluedrop ISM

BreatheSuite

ClearRisk

CGI Inc.

CoLab Software

Compusult Limited

Data Farms

Genesis

Granville Biomedical Inc.

Ground Control

Kerby-Reid Inc.

Kraken Robotics

SiftMed

SmartICE Monitoring & Information Inc.

Solace Power Inc.

Spellbook

TownSuite Municipal Software

Verafin Nasdaq Canada Inc.

Verlo Finance

Virtual Marine Inc.

Vish Limited

Vision33 Inc.

trophi.ai

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