This Week’s Signal
The market has shifted from hiring to onboarding.
What Changed
Hiring held steady, but the market is shifting.
Active roles: 90 (down from 92)
Hiring Index: 142.0 (down from 150.0)
Expansion Rate: 17.9% (down from 18.8%)
Median roles/company: 3.0 (flat)
Scaling companies (3+ roles): 11 (down from 12)
Top-four share: ~50% (up from 47%)
The overall size of the market changed only slightly. The more important shift is where activity sits.
A greater share of remaining demand is now concentrated within a smaller group of companies, as roles continue to turn over across the rest of the market.
Spellbook, Kraken Robotics, CoLab Software, and Vish Limited now account for roughly half of all visible demand.
Weekly View: Under the Surface
It’s been a month since the launch of the Undercurrent, and the market has shown a clear pattern: roles are turning over quickly.
Of the 170 positions tracked since launch, nearly half have already come off the board, with March postings moving especially fast while April roles are still relatively new.
That isn’t a slow market but a time-sensitive one, where opportunities exist but don’t stay open for long. At the same time, more of that activity is concentrated within a smaller group of companies.
Taken together, the pattern is becoming clearer:
This is a market defined by speed and concentration, not scale.
The implication is straightforward:
Waiting carries a higher cost than in a typical hiring cycle.
Company Insights
Spellbook expanded from 14 to 17 roles and now accounts for roughly one in five live roles.
Kraken Robotics slipped slightly (12 → 11) but remains a core anchor.
CoLab Software edged up (9 → 10) and stays firmly in the top tier.
Vish Limited rose from 5 to 7 and moved into the upper cluster.
Vision33 narrowed from 7 to 4 and dropped out of the top group.
Selected Roles
A snapshot of current demand:
Spellbook: Software Engineer
Kraken Robotics: Intermediate Electrical Engineer
CoLab Software: Senior Back End Software Developer
Avalon Holographics: Supply Chain Manager
Verlo Finance: Software Developer
Vision33 Inc.: Sales Executive, Sage Intacct
ClearRisk: Customer Success Manager
Get the Full Signal
The directory shows what’s visible.
The full report shows what’s actually changing, where demand is looking up, which teams are hiring with intent, and what to watch next.
Function Mix
Function | Current Roles | Prior Roles | Delta |
|---|---|---|---|
Engineering | 29 | 31 | -2 |
Sales | 16 | 18 | -2 |
Operations | 14 | 14 | 0 |
Product & Design | 6 | 8 | -2 |
Marketing | 7 | 7 | 0 |
Finance | 6 | 4 | +2 |
People & Legal | 3 | 4 | -1 |
Customer Success | 9 | 6 | +3 |
Core demand eased slightly, but the overall mix remained stable.
Core roles fell from 57 to 51, accounting for most of the net decline. At the same time, customer success (+3) and finance (+2) continued to expand.
This is consistent with a market moving from hiring to execution.
Build roles are being filled, while support and coverage roles continue to be added behind them.
Layer Breakdown
Layer | Change from Last Week | Market Concentation |
|---|---|---|
Core (Eng/Sales/Product) | -6 | 57% |
Execution (Ops, Marketing, Finance) | +2 | 30% |
Support | +2 | 13% |
Core roles declined (-6), while execution and support both expanded slightly (+2 each).
This pattern typically follows a hiring wave: core roles are filled first, and execution layers build around them.
The result is a transition from building teams to operating them.
The Undercurrent (Why This Matters)
The market is stabilizing after an early-year hiring push.
The number of roles and companies held mostly steady, but the composition shifted:
Core hiring eased as engineering, sales, and product roles declined modestly.
Support roles continued to grow as customer success and finance expanded, even as build roles were filled.
Taken together, the signal is a transition. As the hiring wave moves into completion, the market is shifting to operate the teams that were just built.
The next signal to watch is whether new demand emerges to restart expansion, or whether the market holds at this level.
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Full Roles List
Avalon Holographics
Analog/Mixed-Signal IC Engineer | Engineering | St. John's, Newfoundland and Labrador | Not specified
Business Development Manager - St. John's, NL or US (Remote) | St. John's, NL, CA | Remote
Controller | Finance | St. John's, NL
FPGA Designer | St. John's, NL, CA
Intellectual Property (IP) Analyst (Ongoing Opportunities) | Intellectual Property | St. John's, NL
Supply Chain Manager | St. John's, NL, CA
Big Land Networks Ltd
BreatheSuite
Clinical Operations Manager | Clinical Operations | Remote | Remote
Enterprise Business Development Manager | Business Development | Remote | Remote
Head of Finance & Revenue Cycle Management | Finance | Remote | Remote
ClearRisk
Customer Success Manager | Customer Services | St. John's, NL (Hybrid) | Hybrid
Senior Account Executive | Sales & Marketing | St. John's, NL (Hybrid) | Hybrid
CoLab Software
Commercial Legal Counsel | Legal | NL or ON, Remote | Remote
Director of Customer Marketing | Marketing | NL, Remote | Remote
Engineering Manager | Engineering | Canada, Remote
Performance Marketing Manager | Marketing | Canada, Remote | Remote
Principal CAD Developer | Development | North America, Remote | Remote
Product Marketing Manager | Marketing | North America, Remote | Remote
Senior Back End Software Developer | Development | Canada, Remote | Remote
Senior Full Stack Software Developer - Connect | Engineering | Canada, Remote | Remote
Senior Product Manager | Product | Canada, Remote | Remote
VP of Software Engineering | Engineering | Canada, Remote | Remote
Compusult Limited
Accounting | Mount Pearl, NL
Graphic Designer/Developer | Mount Pearl, NL
Granville Biomedical Inc.
International Sales & Business Development Lead | Sales & Business Development | St. John's, NL | Remote
HeyOrca Inc.
Senior Software Developer (Security Focus) | Engineering | Canada | Remote
Kerby-Reid Inc.
Full Stack Developer | Engineering | St. John's, NL | Not specified
Kraken Robotics
Administrative Assistant - Sales and Marketing | Marketing | Mount Pearl, NL | On-site
Drawing Office Lead | Operations | Mount Pearl, Canada
IT Support Specialist, Tier 2 | Information Technology | Mount Pearl, Canada
Intermediate Electrical Engineer | Electrical Engineering | Mount Pearl, NL | On-site
Junior Mechanical CAD Technician | Drawing Office | Dartmouth, NS | On-site
Junior Reliability Specialist | Integrated Logistic Support | Mount Pearl, NL | On-site
Manager, IT Service Desk | IT Service Desk | Dartmouth, NS; Remote (Canada) | On-site
Senior Electrical Engineer | Engineering | Mount Pearl, Canada
Senior Field Service Representative | Customer Success | Mount Pearl, Canada
Senior Project Manager | Operations | Mount Pearl, Canada / Dartmouth, Canada
Warehouse Clerk | Operations | Mount Pearl, Canada
NDITIVE
Sales Executive | Sales | Not specified | Not specified
PAL Aerospace
Aircraft Maintenance Engineers - Modifications | Engineering | St. John's, NL, CA | Not specified
Aircraft Maintenance Engineers-Missionized Aircraft Flight Line | Engineering | Halifax, NS, CA (+1 more location) | Not specified
Captains - Airborne Maritime Surveillance - PAL Aerospace | Operations | St. John's, NL, CA | Not specified
Finance Manager | Finance | St. John's, NL, CA | Not specified
NL Air Ambulance Captains - PAL Aerospace | Operations | Goose Bay, NL, CA (+1 more location) | Not specified
NL Air Ambulance First Officers - PAL Aerospace | Operations | Goose Bay, NL, CA (+1 more location) | Not specified
Sponsored OSS Developer | Engineering | Remote | Remote
SmartICE Monitoring & Information Inc.
Community Operators | Operations | Rigolet, Hopedale, Makkovik & Postville, NL
Solace Power Inc.
Business Development Manager, Aerospace & Defence | Sales & Marketing | Canada | Remote
IT Administrator | IT | Mount Pearl, NL
Senior Electrical Designer | Engineering
Senior Power Electronics Designer | Advanced Research | Mount Pearl, NL
Spellbook
Account Executive, Commercial In-House | Sales | Remote - Canada | Remote
Account Executive, Enterprise | Sales | Remote - Canada | Remote
Accounts Receivable Specialist | Finance | Remote - Canada | Remote
Brand Marketing Lead | Marketing | Remote - Canada | Remote
Business Development Representative, Enterprise | Sales | Toronto
Customer Support Specialist | Customer Success | Remote - Canada | Remote
Field Marketing Manager | Marketing | Remote - Canada | Remote
Growth Account Executive, SMB | Sales | Remote - Canada | Remote
Legal Solutions Architect, Pre Sales | Customer Success | Remote - Canada | Remote
Recruiter | People | Remote - Canada | Remote
Sales Development Representative, SMB | Sales | Remote - Canada | Remote
Sales Manager, Commercial In-House | Sales | Remote - Canada | Remote
Scaled Customer Success Manager | Customer Success | Remote - Canada | Remote
Senior Accountant | Finance | Remote - Canada | Remote
Senior Product Manager | Product | Remote - Canada | Remote
Software Engineer | Engineering | Remote - Canada | Remote
Software Engineer, Platform & Infrastructure | Engineering | Remote - Canada | Remote
Verafin Nasdaq Canada Inc.
Verafin - Analyst - Client Support Services | Canada - St. John's - Newfoundland, Labrador
Verafin - Product Marketing Lead, Fraud | Marketing | Canada - St. John's - Newfoundland, Labrador
Verafin - Software Developer Specialist, Machine Learning Infrastructure and Deployment | Engineering | Canada - St. John's - Newfoundland, Labrador
Verlo Finance
Customer Success Manager | Customer Success | St. John's, NL - In Office | On-site
Software Developer | Engineering | St. John's, NL - In Person | On-site
Virtual Marine Inc.
On-Call Marine Instructor | Training
Sales Account Manager | Sales
Simulation Technician | Simulation
Software Development Manager | Engineering
Software/Game Developer | Engineering
Vish Limited
Accountant | Finance | St. John's, NL | On-site
Engagement Specialist | Customer Success | Not specified
In-Salon Educator | Education | Not specified | On-site / Travel
Inside Sales Rep | Sales | Not specified
Senior Frontend Developer | Engineering | Not specified
Senior Functional Developer (Scala) | Engineering | Not specified
VP Customer Success | Customer Success | St. John's, NL | On-site
Vision33 Inc.
Associate IT Administrator, SAP Cloud | Cloud | St. John's, NL | On-site
Implementation Consultant, Lumiya | Delivery | Remote
Sales Executive, Sage Intacct | Sales | St. John's, Newfoundland and Labrador | Hybrid
Senior IT Security Analyst | IT | St. John's, Newfoundland and Labrador
Intermediate Product Designer | Product | St. John's, Newfoundland and Labrador
Partnership Strategy Manager | Sales | Remote | Remote
Product Manager | Product | St. John's, Newfoundland and Labrador (Hybrid) | Hybrid
Senior/Experienced Product Designer | Product | Remote | Remote
Strategy & Operations Associate | Operations | St. John's, Newfoundland and Labrador (Hybrid) | Hybrid
